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UX Strategy

Thoughtful UX that guides every interaction

Your website should make every step feel obvious, intuitive, and effortless — reducing friction while increasing conversions.

Clear paths that match user intent

Visitors understand where to go, what to do, and how to take action without thinking.

Layouts that support real decision-making

Each page is structured to move users from curiosity to clarity to conversion.

Predictable patterns that reduce friction

Consistent navigation, spacing, and interaction styles build trust and ease.

Accessibility and usability built in

Every user, on every device, gets a smooth and compliant experience.

UX foundations that shape high-performing websites

Our approach blends research-driven patterns with practical decision flows tailored to how your customers think and move through your business.

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User journey mapping

We define how visitors arrive, explore, compare, and convert — then design around those moments.

Conversion-focused structure

Pages are arranged so users always know the next step, increasing action rates.

Readability standards

Typography, spacing, and hierarchy ensure information is consumed naturally.

Interaction design

Buttons, toggles, forms, and motion cues guide users with clarity and consistency.

Mobile-first flow

Every element is optimized for thumb-reach, speed, and simplicity on small screens.

UX testing and refinement

We track behavior, adjust friction points, and continually improve high-impact areas.

Boston Children's Museum

Senior Web Developer

WHY IT MATTERS

"BlueCat was an incredible partner in redesigning the backend of our website. They delivered a beautiful, functional site, and made the process seamless. We've seen more traffic and smoother operations since launch. "

Explore

Non-Profit

					CodeCamp's new UX strategy increases clarity across the enrollment flow and reduces student drop-off				
The newest software update for our AI glasses lets you hear people talking more easily in a noisy environment with new sounds here.
CLIENT CodeCamp*
Healthcare

					FitZone clinic introduces a patient portal for compliance on metabolic health plans
				
FitZone is a clinic specializing in metabolic health, diagnostics, and personalized wellness plans. Patients relied heavily on phone…
CLIENT FitZone Metabolic Clinic
Healthcare

					PSA Dental Distributors modernizes their digital platform along with manufacturers 				
It’s time for an overhaul – distribution and operations relys heavily on product visibility, operational clarity, and efficiency.
Coming Soon

Education

					Houghton Mifflin Harcourt establishes unified accessibility standards across their e-learning products
				
The newest software update for our AI glasses lets you hear people talking more easily in a noisy environmentwith new sounds here.
CONTRACT Houghton Mifflin Harcourt
Platform

					DOT Physicals streamlines onboarding, cuts admin tasks and no-shows in  half
				

									A regional provider of DOT physicals and work-clearance exams needed an onboarding process that served truckers, dispatchers…								
CLIENT DOT Physicals
Pet Care

					Thrifty Kitties Community Cats works with BlueCat to increase visibility and donations				
Local rescue teams in Jacksonville, FL are working hard to protect outdoor cats and need a digital platform supporting their work!
Coming Soon