CodeCamp is a fast-growing coding bootcamp offering intensive training programs for students entering the tech field. Their site had strong traffic but an inconsistent enrollment journey—leading to confusion about program formats, pricing, prerequisites, and placement outcomes.

The company partnered with us to redesign their UX strategy to provide clearer pathways for students evaluating their options.

Learn how CodeCamp restructured its enrollment experience to support clarity and reduce friction.

Challenge

Prospective students were navigating multiple pathways—course pages, FAQs, and application forms—without a consistent structure or messaging hierarchy. This produced unnecessary drop-off and overloaded the admissions team with clarifying questions. CodeCamp needed a scalable UX system that made the student journey more intuitive.

Solution

We created a unified UX framework that defined page patterns, information hierarchy, and decision-support elements. Course pages were restructured to surface outcomes, schedules, and requirements in a consistent format. Application flows were simplified to reduce multi-step friction and guide students more confidently into the next stage.

Strategy

The new system now acts as CodeCamp’s foundation for future programs. Clearer decision paths helped admissions prioritize qualified leads, while the improved information structure significantly reduced student confusion across the funnel.