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Advertising

Advertising integrations that improve tracking, targeting, and performance

We connect your website to your ad platforms so campaigns track accurately, conversions are measured correctly, and your team gets meaningful data without extra steps.

Proper conversion tracking

Key actions — calls, forms, bookings, purchases — are tracked cleanly for Google, Meta, and other ad platforms.

Audience and event syncing

Your website activity feeds into ad systems to improve targeting, remarketing, and campaign optimization.

UTM and source clarity

Campaign sources are captured correctly so your reporting is accurate and actionable.

Zero-disruption alignment

Everything integrates with your existing systems — no new tools required for your team.

Advertising integrations that strengthen your campaigns and reporting

We set up the tracking, data pathways, and operational alignment needed to measure performance accurately and optimize campaigns effectively.

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Pixel and tag installation

Google, Meta, and other tracking pixels are implemented cleanly and efficiently.

Conversion event setup

Form submissions, bookings, payments, and calls are mapped to the correct ad events.

Audience creation support

Website behavior can feed custom audiences and remarketing groups.

Attribution clarity

UTMs and tracking parameters help you see which ads and campaigns drive results.

CRM and analytics alignment

Lead data connects to your CRM and GA4 for deeper insight.

Scalable structure

New campaigns, events, or landing pages can be added without breaking tracking.

Boston Children's Museum

Senior Web Developer

WHY IT MATTERS

"BlueCat was an incredible partner in redesigning the backend of our website. They delivered a beautiful, functional site, and made the process seamless. We've seen more traffic and smoother operations since launch. "

Explore

Non-Profit

					CodeCamp's new UX strategy increases clarity across the enrollment flow and reduces student drop-off				
The newest software update for our AI glasses lets you hear people talking more easily in a noisy environment with new sounds here.
CLIENT CodeCamp*
Healthcare

					FitZone clinic introduces a patient portal for compliance on metabolic health plans
				
FitZone is a clinic specializing in metabolic health, diagnostics, and personalized wellness plans. Patients relied heavily on phone…
CLIENT FitZone Metabolic Clinic
Healthcare

					PSA Dental Distributors modernizes their digital platform along with manufacturers 				
It’s time for an overhaul – distribution and operations relys heavily on product visibility, operational clarity, and efficiency.
Coming Soon

Education

					Houghton Mifflin Harcourt establishes unified accessibility standards across their e-learning products
				
The newest software update for our AI glasses lets you hear people talking more easily in a noisy environmentwith new sounds here.
CONTRACT Houghton Mifflin Harcourt
Platform

					DOT Physicals streamlines onboarding, cuts admin tasks and no-shows in  half
				

									A regional provider of DOT physicals and work-clearance exams needed an onboarding process that served truckers, dispatchers…								
CLIENT DOT Physicals
Pet Care

					Thrifty Kitties Community Cats works with BlueCat to increase visibility and donations				
Local rescue teams in Jacksonville, FL are working hard to protect outdoor cats and need a digital platform supporting their work!
Coming Soon